We are delighted to invite you to attend or nominate some members of your team to attend this special and very unique Digital Corporate Communications, Digital PR and Digital Public Affairs MasterClass.

This comprehensive two-day programme is designed to help PR, corporate communications and public affairs leaders and professionals to get maximum benefit from integrating digital and social media into their PR strategies and programmes.

The MasterClass will show senior PR and Corporate Communications and Public Affairs leaders how they can deploy the latest digital communications tools and techniques to deliver tangible business and organisational benefits generate new business, improve reputation, nurture corporate citizenship and sustainability, retain loyal customers across all customers touch points and increase profitability for growth of the organisation.

The course is scheduled to take place as follow:

Date: 30 – 31 May 2017

Time: 9.00am – 5.00pm Daily

Venue: NECA House, Plot 42 Hakeem Balogun St., Central Business District, Alausa Ikeja Lagos.

Course Fee: N90,000. 00 per participant (early bird – N80,000. 00 for registration & payment before 20th May)

Names of nominees/attendees should be sent by e-mail to: info@westafricabusinessschool.com and copy wabs.edu@gmail.com. You can also call and speak with the Programme Manager on Tel: +2348027922649. Register today and enjoy early-bird discount on regular course fee.

MASTER TRAINER/COURSE DIRECTOR PROFILE – Stuart Bruce MPRCA FCIPR

Stuart Bruce has earned an international reputation as a pioneer, thought-leader and doer in modernised public relations and public affairs.

After selling his stake in a PRWeek Top 150 consultancy that he co-founded he now works as an independent public relations advisor and trainer delivering public relations, marketing and communications training programmes all over the world.

He is internationally recognised for his expertise in digital PR, online communications and social media with an emphasis on corporate communications, public affairs, government communications and B2B public relations. He has more than 27 years’ experience and is one of the world’s first PR bloggers, writing www.stuartbruce.biz si nce 2003.

He was co-founder and managing director of one of the UK’s first online PR consultancies growing it in less than three years into a PRWeek Top 150 Consultancy and Top 30 Digital Consultancy. He is an elected member of the Chartered Institute of Public Relations (CIPR) council, founder member of its Social Media Panel, co-author of two PR books – Share This and Share This Too. The CIPR is the world’s only PR organisation accredited and regulated by a rigorous Royal charter.

Stuart is a visiting lecturer at Leeds Beckett University teaching international post-graduate students. He is a CIPR accredited public relations practitioner and also an official trainer for the CIPR and the Institute of Internal Communications (IoIC).

He has provided training to public relations, marketing and communication professionals from more than 40 countries and has run in country training in the United Kingdom, Belgium, Germany, Poland, the Netherlands, Sweden, Denmark, Croatia, Turkey, Lebanon, Kazakhstan, Georgia, India, Malaysia, Singapore, the Philippines, Thailand, the United Arab Emirates, Saudi Arabia and the USA.

His consultancy and training clients include corporations, governments and not-for-profit organisations.