Category: Marketing

Lekki Miami Beach Resort Celebrates One Year Anniversary

Set out to provide alternative holiday resort in Nigeria for Nigerians and foreigners alike, Lekki Miami Beach Resort (LMBR) Limited has continued to expand, offering value that could be comparable to its peers in other parts of the world.

One year after commissioning, the resort located on Lekki Area of Lagos has provided leisure and comfort for individual and corporate clients who needed to relax after for short vacation and hard work off the city coast.

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Red Star Express Restates Education Strategy, Awards Scholarships

Red Star Express Plc has restated the strategic importance of primary and grassroots education as a catalyst for overall economic growth and long term improvement of life.

The Managing Director of Red Star Express, Mr. Sule Bichi made the comment at the scholarship Awards presentation ceremony at Unity Grammar School and Mafoluku Grammar School, as part of its Corporate Social Responsibility (CSR) in Lagos.

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Fitch Affirms Helios Towers Nigeria at ‘B’; Outlook Stable

Fitch Ratings has affirmed telecom infrastructure group, Helios Towers Nigeria Limited’s (HTN) Long term Issuer Default Rating (IDR) at ‘B’ with a Stable Outlook.

HTN’s rating reflects the political and macro-economic uncertainty of the Nigerian market (Nigeria, rated ‘BB-‘/Negative) as well as the company’s revenue visibility and strong growth prospects.

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Why Women are Driving Rethinking of the Sales Model (2)

When you recognise that women are not just the majority but actually the vast majority of consumers, and that their power is only going to increase, it completely changes the commercial urgency of getting to grips with women buyers.’

In a day and age when everyone can buy almost anything from anywhere, the “feelgood” factor at every customer touchpoint has never been more important. Youth is Not What it Appears to Be While many marketers still seem obsessed with talking to Gen X and Y consumers, and still think of them as the longest term market worth tapping, the most powerful women financially are often past their youth.

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FEMONOMICS & WENOMOMICS: Why Women are Driving Rethinking of the Sales Model (1)

When you recognise that women are not just the majority but actually the vast majority of consumers, and that their power is only going to increase, it completely changes the commercial urgency of getting to grips with women buyers.

It’s extraordinary isn’t it how so much has been made of the emergence of China and India and of the impact of new technology on the world’s economic wellbeing – and yet a factor bigger than either of these dynamics has been comparatively ignored.

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Why Investors Should Not Ignore Opportunities in Fragile States

Africa is experiencing fewer wars than it did two decades ago but conflict, insecurity and the fragility of states is still a major concern for business.

Politically motivated instability can be seen in countries like Burundi, South Sudan, Mali, eastern DRC, Libya and Somalia, while Nigeria and Kenya are dealing with terrorist activities. But American entrepreneur Jake Cusack believes there are “genuine economic opportunities” in these fragile markets.

He says companies need to be strategic about what parts of a country they invest in, and whom to partner with, as opposed to writing off an entire country.

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