Once upon a time, there was a homegrown payTV network in Nigeria named HiTV. Established in 2007, it later won the rights to the English Premiership League (EPL) which was the icing on the cake for it and its rising clientele. Unfortunately, the romance did not last.
By 2010, the Toyin Subair-led HiTV was unable to renew and retain the EPL deal in a $100 million duel with Multichoice, the South African-owned operator of DStv. HiTV lost. DStv snatched the deal. But as we now know, HiTV was not the only loser. Nigerians also lost!